Internet Marketing Success – 3 Basic Components (Part 3 – Marketing)

At its most basic level, an internet marketing business is no different from any other business. You really only need three things to be successful: a product, customers, and a way to market your products to your customers. Of course, these components are a little different on the internet than they are in your community.This article, Part 3 of 3 in the series, focuses on the final component of your internet marketing business: Marketing.If you’ve read the first two articles in this series, you’ve chosen to sell other people’s digital information products to a very specific niche that you’ve identified using targeted keyword research.In this article, I’ll show you how to reach out to your niche. In other words, I’ll show you how to market your products to your potential customers.Billboards and Truck Stops
You’ve decided to set up a business on the information superhighway. The good news is that there’s a lot of traffic on this highway. The bad news is that the vast majority of this traffic will never even know you exist.Actually, this isn’t really bad news. You don’t want to catch everybody’s attention – you just want to catch the attention of those in your niche. The crucial point, though, is that you will have to catch their attention: Most of them won’t come looking for you.There are two really basic ways you can do this: what I’ve referred to by analogy as “billboards and truck stops.” Your “billboard” is an opt-in email list. Your “truck stop” is a Web site.I’d never be one to underestimate the inventiveness of internet marketers, but I think it’s safe to say you have to have at least one of these to have any success at all in your internet marketing business. If you’re smart, you’ll have both.The Email List
The opt-in email list is probably the single most valuable tool you have for communicating with your potential customers. It’s just what it sounds like: a list of people and their email addresses who have chosen to receive informational and promotional messages from you.You want to communicate with your niche not just once, but over and over again. You want to send your message to everyone on that list early and often. You want to remind them that you exist. You want to remind them to buy your products. You want to inform them about new products your promoting or will be promoting.Once you have a list of email addresses, you can do all of this manually. In theory, you could send out individual emails to every address on your list. Of course, this would be horribly time consuming and inefficient.Instead, you can use a handy tool called an autoresponder to automate this process for you. You set up your list, create the emails you want to send to the list, decide when each email will be sent, and the autoresponder handles the rest. There are several good autoresponder services out there, but IM-101 uses and recommends AWeber.The question is, how do you build such a list? How do you get people to “opt in” in the first place?The Web Site
Even more than providing a place to promote your products, the Web site is the primary tool you’ll use to build your opt-in email list. In fact, your Web site might only consist of what’s called a “squeeze page”: a single Web page whose only purpose is to give prospects an opportunity to sign on to your email list.The truth is, you can succeed in internet marketing with a great list and no actual product site. You send promotional emails with affiliate links to the products you’re promoting, and your prospects can follow those links and make a purchase without ever seeing the product page on your Web site.Your best course is to build a Web site that does both: It lets prospects sign on to your list, and it promotes one or more products.Even so, one of the first things the prospect ought to see when visiting your
Web site is an opt-in form for your email list. An “opt-in form” is simply a registration or sign up box in which the prospect can enter his name and email address. An autoresponder service such as AWeber will provide tools for creating these forms and inserting them on your Web site.You have to give your visitors every possible reason to sign on to your email list. The first step, again, is to show them the form as soon as they bring up your home page. But that in itself isn’t enough. You also have to give them an incentive. In other words, you have to give them free stuff as a reward for signing on.People in general like free stuff, and people on the internet really like it. Give your visitors something free, something that has value, and something that is relevant to your niche, and they’ll sign on to your list. This “freebie” could be anything from a five-page report to fabulous cash and prizes.On IM-101.com, at the time of this writing, we give visitors who sign up for the IM-101.com email newsletter a free eBook about selling information products online called “eBook Architecture.”It doesn’t really matter what your freebie is, as long as your niche will think it’s cool. Obviously, the cooler it is the more people will sign up. So make it as cool as you can make it.If your Web site is more than a squeeze page for your opt-in form, you’ll probably want to use it to directly promote your products. Each product gets its own page. You want this page to “pre-sell” the product and then send the prospect on to the producer’s sales page via your affiliate link.What is pre-selling? The visitor to your Web site is just a prospect. He or she is interested in your chosen niche and is therefore potentially interested in the products you’re promoting. You don’t want to send a prospect to the producer’s sales page; you want to send a buyer to the producer’s sales page. The product page on your affiliate site should turn prospects into buyers.You can do this by providing the prospect with objective information and a strong endorsement of the product. You describe what the product is, why people interested in your niche need it, and why this product is better than the rest.This may sound difficult – maybe you’re not really a salesperson by temperament. That’s fine: You’re not really selling, you’re pre-selling. And there’s a huge, closely guarded secret to pre-selling that I’m going to reveal to you, right now, absolutely free.You have to actually purchase and use the product you’re promoting!I know, it’s revolutionary. You’ll find plenty of affiliates that completely skip this step. Their product pages often just copy-and-paste sales copy from the producer’s site. This is lazy, dishonest, and most importantly, a terrible way to get results as an affiliate.Your job as an affiliate is to pre-sell products. If you have to skip steps, skip some other steps: Don’t skip the one that is the whole reason for your existence.If you don’t skip it, pre-selling is a simple formula: try the products; choose the ones you like; tell your prospects why you like them, and why you like them better than the alternatives out there.If you do this, your prospects will be buyers when they click on that affiliate link to the producer’s sales page.ConclusionIf you’ve read through each of the three articles in this series, you now know the basic components of every internet marketing business. You know how to find the products to promote, you know how to find the most promising and lucrative niches, and you know how to market your products to your customers.Everything else you can learn about internet marketing: the thousands of articles, tens of thousands of forum discussions, hundreds of eBooks and seminars—all are just details of these core components. They’re all just footnotes, and a creative, resourceful entrepreneur could put together a successful internet marketing business simply by following the guidelines in this series.Of course, many of them are important details. Once you master the basics, you can move on to explore the details of these fundamentals in greater depth. Internet Marketing 101 is a great place to start. Visit us at [http://www.im-101.com]. One of the first things you’ll see is the opt-in form for the IM-101.com email newsletter…

Are You Making This Deadly Mistake in Your Internet Home Based Business?

In today’s economy most people are looking to start an Internet home based business to be able to have that money and time freedom that we all want, am I right? But if you look at the numbers, how many people actually get what they came for? 3 out of 100? Unfortunate as it may be, it is the honest truth and our industy numbers. As for the other 97 people, they either quit within their first 90 days or they end up spending more money then they make. I will explain how to make sure you are part of that 3% who see success in Internet home based businesses.

Never, and I repeat NEVER talk about/pitch your business opportunity. Nobody cares if you have the best compensation plan on the planet, or the best multivitamin in the industry. You see, all of that doesn’t matter. I know, it may be shocking at first but hear me out. OK… People buy into people. Your target market is going to be made up of primarily people who are already in an internet home based business. They don’t want to hear about an opportunity, they want to find a LEADER who can help them break away from that ugly 97% and finally be apart of the elite 3%. The only goal you should try to accomplish is helping other people get what they want through your content. By showing expertise they will begin to follow your work, opt in, and eventually join your business.

Ok, so I know you might be thinking well if I focus on only marketing myself and helping other people get what they want, how on earth will I be able to get results in my business? It’s common sense really. There is only one you, and nobody can compete with that. Always remember that you must give first, and then receive. Show people that you know what you are talking about, that you are the leader that they are desperately looking for. They will start to take notice, slowly but surely, and then come to you (the leader) to show them how they can reach their goals and see the same success that you have.

97% of people in Internet home based businesses have absolutely no idea how to become a true success in this industry. Make sure you pull yourself away from that crowd by marketing yourself and your ability to lead another to success, not your business opportunity!

Conversations With CEOs – Why Business Savvy Counts

“But I know my profession inside out,” says my next door neighbour. “I don’t understand why this particular contract eluded us.”

Most of us can checkmark the long list of reasons why clients do business with us. Besides establishing rapport and long-term relationships, providing excellent quality of service and technical accuracy, often there is one important criteria that hasn’t been given consideration. This is most true when dealing with senior executives. Decision makers gravitate to professional experts they trust to understand their business and the particular industry issues that can make or break their success.

They appreciate that you are an expert tax advisor for example, and wouldn’t see you if you weren’t. However, they are most interested in how you can help them navigate industy issues inside and outside of what you do as a professional. What do you actually know about business and particularly theirs? How conversant are you? Can they introduce you to their investors? Their Chairman of the Board?

Now you ask, “How can I keep up with all the nuances related to a multitude of industries when I can barely keep up with all the ongoing changes related to my own profession and staying at the top of my game?”

Here’s a few suggestions:

I. Identify the industries your top 20 clients and top 10 prospective clients come from?

II. Start with prioritizing a few industries to learn more about based on who you do profitable business with now.

III. Keep files of newspaper and magazine articles, industry journals and anything else you can find that’s pertinent for easy reference as required. Read them, think about them, make connections to your services.

IV. Ask clients about their industry issues. What level of knowledge would distinguish you from a competitive service provider and why is that important to them?

V. Finally, as you learn about the top issues currently affecting your clients, explore your expertise can help turn issues into opportunities rather than threats. Quantify how your services can minimize risks and make a difference in the achievement of the client’s objectives.

VI. File your stories, either your own or those that you hear about. For example, if you have a client who was able to retain one staff member that saved them $200,000. in recruitment and training costs, not to mention preventing loss of knowledge and clients, as a result of your consulting or coaching services, then be sure you find a way to save that story. Get a testimonial or at least be able to talk about the bottom line results that your client achieved as a result of working with you, Business Savvy Professional Extraordinaire!

VII. Have fun – part of lifelong learning is getting outside of our own boxes and jumping into other’s now and then to truly empathize and problem solve with clients.